Disrupt by Luke Williams
The secrets to employing innovative thinking to transform any market
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Think the Unthinkable to Spark Transformation in Your Business
In a business world of nonstop change, there’s only one way to win the game: Transform it entirely. This requires a revolution in thinking — a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.
This book reflects Williams’ immense experience creating breakthrough solutions at frog design, one of the world’s leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market.
You’ll learn why the most unexpected ideas draw the least competitors–and offer the greatest potential. Then, using many examples and a case study, you’ll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy.
Disrupt is about a way of thinking that surprises the market again and again with exciting, unexpected solutions. A way of thinking that produces an unconventional strategy that leaves competitors scrambling to catch up. A way of thinking that turns consumer expectations upside down and takes an industry into its next generation. It’s what the author calls disruptive thinking. In this process — the one you’ll be following in this book — disruptive thinking is not so much about how to spot and react to disruptive changes in technology and the marketplace; it’s about how to be the disruptive change.
“Luke Williams has a powerful message for companies today: Don’t wait for a couple guys in a garage to come up with an idea that will up-end your business.” — Linda Tischler, senior editor, Fast Company
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