The Intentional Networker by Patti DeNucci
From a top business referral expert comes this award-winning guide offering time-tested tips to help you become a more effective and focused networker
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Winner of top honors in Non-Fiction -- Indie Reader Discover Awards 2012
Finalist - Foreword Book of the Year
Are you investing time and money to attend networking events? Are you meeting people and exchanging business cards, but not getting the results you want? Are you hesitant to network at all because it's unpleasant, frustrating, time-consuming, and ineffective? Many books on the topic of networking and business relationships encourage you to get out there, network as much as possible, and exchange dozens of business cards. Not so fast! Networking and business referral expert Patti DeNucci believes you could be trying too hard, networking too much, and doing so without enough planning and focus. What's more, you could be networking in the wrong places, with the wrong people, and in ways that could sabotage your reputation and your chances of attracting what you want. In response, Patti wrote The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business, a book that teaches you a more holistic, purposeful, and effective approach to networking.
The book offers time-tested tips that will help you:
Network less while attracting more and better results
Maximize your networking success before you even set foot out the door
Experience the power of becoming more focused and selective
Learn how and why small details matter and are keys to your success
Discover insider secrets to giving and getting better referrals
Patti was inspired to write The Intentional Networker after spending nearly 25 years experiencing and observing how business people network and attempt to attract more connections, customers, relationships, and referrals. She paid close attention to what worked and what didn't: for her, for those who wanted her referrals and business, for her clients and colleagues, and for those she simply observed. Patti noticed that many people network in ways that aren't focused, effective, or memorable, and in many cases actually backfire or hurt their reputations.
This book is a must-read for:
Business owners, and entrepreneurs
Sales, marketing, and development professionals
Freelancers, consultants, and solopreneurs
Media and communications professionals
Job hunters, career changers, and those re-entering the business world
The Intentional Networker offers stories, techniques, and tips gleaned from Patti's experiences as a respected communicator, entrepreneur, consultant, and connector. Nine strategically-ordered chapters provide a step-by-step approach to becoming a more focused, efficient, polished, and successful networker; one that is positively memorable, earns trust and respect, and in turn, attracts more relationships, referrals, and results in business.
The Intentional Networker is a strongly recommended pick for anyone who wants to boost their business's networking power. -- Midwest Book Review
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