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Our Story

With hundreds of thousands of digital books being published every year, and an exploding number of older titles becoming available in digital format, BookBub’s founders Josh Schanker and Nicholas Ciarelli noticed a problem that was twofold: readers were having trouble sifting through all the titles to discover great books matching their interests, and publishers and authors were finding it difficult to get the attention of new readers. Out of this need, BookBub was founded in early 2012. Today the service helps millions of readers discover great books with thousands of leading authors and publishers.

Meet The Founders

Josh Schanker

Josh Schanker

Josh is a serial entrepreneur who has launched, sold, advised, and invested in various startups. His previous companies include Sombasa Media, an email marketing firm he grew and sold to, and Sconex, a social networking site for teens bought by Alloy Media. Josh holds an MBA from MIT’s Sloan School of Management and a Bachelor’s degree from Harvard University.

Nicholas Ciarelli

Nicholas Ciarelli

Nick is a digital media entrepreneur. He is the founder of Think Secret, a news site dedicated to publishing reports about Apple for nearly a decade, that tussled with the company over First Amendment issues. Nick was also one of the early team members at The Daily Beast, serving in a product role. Nick holds a Bachelor’s degree from Harvard University.

Frequently Asked Questions

What is BookBub?

For Readers: BookBub is a free service that helps millions of readers discover limited-time deals on acclaimed ebooks. Members receive a personalized daily email alerting them to the best free and deeply discounted titles matching their interests as selected by our editorial team. BookBub can be used with all major ebook retailers and devices.

For Authors & Publishers: BookBub is the leading ebook price promotion service. Publishers and authors feature limited-time ebook deals with BookBub in order to drive sales and find new fans across our millions of members.

How does BookBub work?

Readers join for free by providing their email address and choosing their favorite ebook genres and retailers at Once signed up, they begin receiving BookBub’s daily email, alerting them to the limited-time discounts on ebooks matching their preferences. When they see a deal they like, they click through to their ebook retailer of choice and download the book from there. To see how BookBub works for publishers and authors, click here.

What kinds of ebooks does BookBub feature?

BookBub features a wide range of ebooks across more than two dozen genres. From mysteries to biographies, romance to cookbooks, children’s books to science fiction, BookBub’s selections represent the best of each category.

How does BookBub choose which books to feature?

Publishers and authors submit hundreds of ebook deals every day for consideration. BookBub's editorial team reviews each of these submissions in detail to determine the best ones, taking into account a number of factors, including the book's critical acclaim, price point, reader reviews, author background, and cover design. The editorial team evaluates the subject matter of a book based on historical reader reaction for that genre. Only 10-20% of submissions are selected to be featured on BookBub.

How does BookBub make money?

Publishers and authors who have their books selected pay a fee to be included in the BookBub daily email. Pricing is based on the genre and price of the ebook. BookBub is a completely free service for readers.

Does BookBub sell ebooks?

No. BookBub simply alerts its members to the deals that its editorial team selects as the best. Readers purchase and download ebooks from their retailer of choice. BookBub works with all major ebook retailers such as Amazon, Barnes & Noble, Apple's iBooks, and Kobo.

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