Launch a New Release

With so many books launching each week, it's hard to be sure your target audience knows about your new release. That's why BookBub makes it easy to mix and match promotional tools to create the perfect launch strategy. Whether you want to alert existing fans to a new book or reach a wide audience of new readers, BookBub can help.

How to launch a new book with BookBub

New Release Alerts FREE

We’ll automatically send a dedicated email alert to an author’s BookBub followers whenever they release a new book.

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New Release Alerts

New Releases for Less

Expand the reach of your low-priced new releases beyond an author’s existing fanbase. Our weekly New Releases for Less emails highlight editorially-curated releases at great prices in readers favorite categories, increasing the visibility of selected books to millions of readers.

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New Releases for Less mobile email screenshot

BookBub Ads

Our self-serve advertising platform offers highly nuanced targeting options. Retarget readers who have shown interest in an author’s previous books, reach potential new fans by targeting readers interested in comparable authors, or drive sales on a specific retailer or in a particular region. Customize your campaign budgets and timelines to align with your marketing plans.

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BookBub Ads

Featured Deals

Run a discount on a backlist book and promote your new release in the discounted book’s back matter. 70% of authors sell more copies of their other titles after a Featured Deal, and new fans often go on to buy their full-price new releases.

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Featured Deals

Recommendations FREE

Ask authors and readers to recommend your book to their own followers on BookBub to tap into new audiences and expand your visibility.

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Free Marketing Tools
74 %

of BookBub readers read 4+ books per month, and 73% of them want to know when authors they like release a new book!

Success Story

How one partner launched a new release as a bestseller with BookBub

Tempting Levi Book Cover
Jules Barnard

“The results were much better than I expected. The new release Tempting Levi reached a brand new audience and sold more copies in the first week than any of my other titles have sold in the first month. And it made it onto the USA Today bestseller list!”

—Jules Barnard

USA Today bestselling author


Sell more copies of your new release

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