New Releases for Less Pricing
The chart below outlines the current cost of a BookBub New Releases for Less promotion, which varies based on the featured book's category and regional availability.
These fees reflect the average recent performance in each category, including impression and click data, books added to reader wishlists, and sales. Please note that feature performance varies depending on the particular book and price point.
Select Regions:| Category | Min. Subscribers Emailed | BookBub Fee |
| Historical Fiction | 1,420,000+ | $1,115.50 |
| Biographies and Memoirs | 1,230,000+ | $816.50 |
| Historical Mysteries | 1,250,000+ | $805.00 |
| Thrillers | 1,590,000+ | $805.00 |
| Psychological Thrillers | 1,470,000+ | $805.00 |
| Crime Fiction | 1,820,000+ | $805.00 |
| Cozy Mysteries | 1,100,000+ | $793.50 |
| Contemporary Romance | 1,150,000+ | $713.00 |
| Women's Fiction | 1,270,000+ | $690.00 |
| History | 830,000+ | $655.50 |
| Action and Adventure | 1,090,000+ | $644.00 |
| Literary Fiction | 1,380,000+ | $563.50 |
| Fantasy | 990,000+ | $529.00 |
| General Nonfiction | 960,000+ | $506.00 |
| Historical Romance | 910,000+ | $471.50 |
| Science Fiction | 880,000+ | $460.00 |
| Cooking | 570,000+ | $437.00 |
| Romantic Suspense | 940,000+ | $437.00 |
| American Historical Romance | 610,000+ | $414.00 |
| Erotic Romance | 730,000+ | $402.50 |
| Advice and How-To | 550,000+ | $379.50 |
| Supernatural Suspense | 770,000+ | $345.00 |
| Paranormal Romance | 740,000+ | $333.50 |
| Religion and Spirituality | 420,000+ | $333.50 |
| Humor | 580,000+ | $322.00 |
| New Adult Romance | 800,000+ | $299.00 |
| Horror | 580,000+ | $299.00 |
| Christian Nonfiction | 320,000+ | $299.00 |
| Christian Fiction | 300,000+ | $253.00 |
| Rom-Com | 680,000+ | $253.00 |
| True Crime | 500,000+ | $230.00 |
| Science | 420,000+ | $161.00 |
| Business | 370,000+ | $161.00 |
| Children's | 310,000+ | $149.50 |
| Middle Grade | 300,000+ | $149.50 |
| Dark Romance & Erotica | 620,000+ | $126.50 |
| Teen and Young Adult | 730,000+ | $126.50 |
| Politics and Current Events | 340,000+ | $103.50 |
| Time Travel Romance | 550,000+ | $103.50 |
| Black Stories & Experiences | 260,000+ | $92.00 |
| Parenting | 270,000+ | $92.00 |
| LGBTQ+ | 230,000+ | $57.50 |
Subscriber counts are updated every few weeks, and reflect totals across all supported retailers. Note that if your book is not available on all five major retailers, it will only reach a portion of the members subscribed to the category. New Releases for Less features may be booked up to 30 days in advance at the prices currently displayed. Learn more.
