Promote on BookBub
Pricing and Statistics
The chart below outlines the cost of a BookBub promotion based on the category and discount price of the featured book. Estimates for the number of sales and downloads that can be expected are also listed. The averages and ranges are based on historical data, but are only meant as a reference and are not guaranteed.
Select Promotion Regions:
| Listing Cost By Book Price | Free Book Stats | Discounted Book Stats | |||||||
| Category | Subscribers | Free | <$1 | $1-$2 | $2+ | Avg Dwnlds | Range | Avg Sold | Range |
| Mysteries | 2,500,000+ | $385 | $770 | $1,155 | $1,925 | 34,600 | 14,600 to 49,600 | 3,270 | 260 to 7,520 |
| Thrillers | 1,940,000+ | $335 | $670 | $1,005 | $1,675 | 26,200 | 10,900 to 37,900 | 2,840 | 240 to 6,530 |
| Contemporary Romance | 1,460,000+ | $330 | $660 | $990 | $1,650 | 34,400 | 14,900 to 49,000 | 2,870 | 220 to 6,590 |
| Biographies and Memoirs | 1,510,000+ | $320 | $640 | $960 | $1,600 | 18,200 | 7,700 to 26,100 | 2,800 | 230 to 6,440 |
| Historical Fiction | 1,510,000+ | $315 | $630 | $945 | $1,575 | 23,600 | 10,100 to 33,700 | 2,310 | 190 to 5,300 |
| Erotic Romance | 730,000+ | $295 | $590 | $885 | $1,475 | 20,600 | 8,800 to 29,500 | 2,490 | 200 to 5,720 |
| Historical Romance | 1,440,000+ | $285 | $570 | $855 | $1,425 | 28,000 | 12,200 to 39,700 | 2,370 | 180 to 5,450 |
| Cooking | 1,140,000+ | $285 | $570 | $855 | $1,425 | 30,300 | 4,700 to 63,200 | 2,830 | 230 to 6,520 |
| Women's Fiction | 1,220,000+ | $265 | $530 | $795 | $1,325 | 23,000 | 9,800 to 32,800 | 1,800 | 150 to 4,140 |
| Advice and How-To | 940,000+ | $265 | $530 | $795 | $1,325 | 17,500 | 7,500 to 25,000 | 2,490 | 210 to 5,730 |
| Religious and Inspirational | 900,000+ | $235 | $470 | $705 | $1,175 | 19,900 | 8,700 to 28,200 | 1,920 | 150 to 4,410 |
| Action and Adventure | 1,500,000+ | $230 | $460 | $690 | $1,150 | 25,200 | 10,600 to 36,300 | 1,880 | 160 to 4,310 |
| History | 1,090,000+ | $230 | $460 | $690 | $1,150 | 13,300 | 5,600 to 19,100 | 2,020 | 160 to 4,640 |
| General Nonfiction | 1,070,000+ | $230 | $460 | $690 | $1,150 | 13,300 | 5,600 to 19,100 | 2,020 | 160 to 4,640 |
| Christian Fiction | 740,000+ | $205 | $410 | $615 | $1,025 | 17,100 | 7,600 to 24,000 | 1,500 | 120 to 3,440 |
| Literary Fiction | 1,120,000+ | $200 | $400 | $600 | $1,000 | 15,500 | 6,800 to 21,900 | 1,640 | 130 to 3,770 |
| Science Fiction | 1,080,000+ | $200 | $400 | $600 | $1,000 | 20,800 | 8,800 to 29,900 | 1,510 | 140 to 3,460 |
| Fantasy | 1,150,000+ | $190 | $380 | $570 | $950 | 21,100 | 9,000 to 30,300 | 1,480 | 130 to 3,390 |
| Paranormal Romance | 620,000+ | $170 | $340 | $510 | $850 | 17,100 | 7,400 to 24,300 | 1,410 | 110 to 3,230 |
| Romantic Suspense | 980,000+ | $155 | $310 | $465 | $775 | 22,700 | 9,500 to 32,800 | 1,360 | 110 to 3,110 |
| Supernatural Suspense | 780,000+ | $135 | $270 | $405 | $675 | 15,800 | 6,500 to 22,700 | 1,330 | 110 to 3,050 |
| Horror | 680,000+ | $120 | $240 | $360 | $600 | 12,700 | 5,300 to 18,300 | 1,040 | 90 to 2,380 |
| Teen and Young Adult | 760,000+ | $105 | $210 | $315 | $525 | 12,600 | 5,500 to 17,800 | 870 | 80 to 1,990 |
| New Adult and College Romance | 640,000+ | $100 | $200 | $300 | $500 | 16,900 | 7,100 to 24,400 | 890 | 80 to 2,040 |
| True Crime | 270,000+ | $100 | $200 | $300 | $500 | 10,200 | 4,400 to 14,600 | 1,290 | 120 to 2,960 |
| LGBT | 137,000+ | $85 | $170 | $255 | $425 | 3,500 | 1,600 to 4,800 | 730 | 60 to 1,670 |
| Children's | 440,000+ | $75 | $150 | $225 | $375 | 8,400 | 3,800 to 11,900 | 440 | 40 to 1,000 |
| Middle Grade | 420,000+ | $70 | $150 | $225 | $375 | 6,100 | 3,800 to 11,900 | 420 | 40 to 910 |
| Chick Lit | 320,000+ | $70 | $140 | $210 | $350 | 7,700 | 3,200 to 11,100 | 600 | 60 to 1,360 |
| African-American Interest | 218,000+ | $60 | $120 | $180 | $300 | 5,100 | 2,300 to 7,300 | 500 | 50 to 1,130 |
| Parenting | 150,000+ | $30 | $60 | $90 | $150 | 2,000 | 1,000 to 2,700 | 180 | 50 to 630 |
Note: The combined listing fees displayed above are for deals running at equivalent price bands across regions (e.g. $0.99 and £0.99). For promotions where the price bands differ by region, calculate your listing fee by adding together each edition's fees.
Subscriber counts and prices are updated every few weeks, and reflect totals across all supported retailers. Listings may be booked up to 30 days in advance at the prices currently displayed.
Sales estimates are calculated using actual recent conversion rate data reported by retailers, and are continually adjusted based on changing list size and performance. Free book downloads are based on click data and conversion rate estimates from customer and retailer feedback.
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