Featured Deals Pricing and Statistics
The chart below outlines the cost of a BookBub Featured Deal based on the category and discount price of the featured book. Estimates for the number of sales and downloads that can be expected are also listed. The averages are based on historical data, but are only meant as a reference and are not guaranteed.
An International Featured Deal includes the United Kingdom, Canada, India, and Australia.
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| BookBub fee by Book Price | Free Book Stats | Discounted Book Stats | ||||||
| Category | Subscribers | Free | <$1 | $1-$2 | $2-$3 | $3+ | Avg Dwnlds | Avg Sold |
| Crime Fiction | 3,800,000+ | $512 | $1,024 | $1,766 | $2,560 | $3,584 | 54,000 | 3,220 |
| Historical Mysteries | 3,070,000+ | $460 | $920 | $1,600 | $2,300 | $3,220 | 33,300 | 3,380 |
| Cozy Mysteries | 3,030,000+ | $458 | $916 | $1,594 | $2,290 | $3,206 | 53,200 | 2,860 |
| Biographies and Memoirs | 2,500,000+ | $425 | $850 | $1,465 | $2,125 | $2,975 | 30,100 | 2,890 |
| Historical Fiction | 2,340,000+ | $411 | $822 | $1,423 | $2,055 | $2,877 | 29,900 | 3,370 |
| Thrillers | 2,800,000+ | $394 | $788 | $1,342 | $1,970 | $2,758 | 39,400 | 3,290 |
| Cooking | 1,650,000+ | $375 | $750 | $1,305 | $1,875 | $2,625 | 24,400 | 2,500 |
| Contemporary Romance | 2,310,000+ | $372 | $744 | $1,306 | $1,860 | $2,604 | 42,400 | 3,290 |
| Women's Fiction | 1,850,000+ | $361 | $722 | $1,243 | $1,805 | $2,527 | 38,500 | 2,850 |
| Erotic Romance | 1,140,000+ | $346 | $692 | $1,198 | $1,730 | $2,422 | 27,900 | 2,340 |
| Advice and How-To | 1,430,000+ | $344 | $688 | $1,182 | $1,720 | $2,408 | 22,700 | 2,270 |
| Psychological Thrillers | 2,760,000+ | $340 | $680 | $1,170 | $1,700 | $2,380 | 36,700 | 3,440 |
| Action and Adventure | 2,490,000+ | $324 | $648 | $1,112 | $1,620 | $2,268 | 32,000 | 2,530 |
| Science Fiction | 1,860,000+ | $315 | $630 | $1,085 | $1,575 | $2,205 | 36,600 | 2,940 |
| Historical Romance | 1,600,000+ | $302 | $604 | $1,056 | $1,510 | $2,114 | 27,100 | 2,450 |
| History | 1,700,000+ | $300 | $600 | $1,040 | $1,500 | $2,100 | 22,000 | 2,480 |
| Fantasy | 1,920,000+ | $297 | $594 | $1,011 | $1,485 | $2,079 | 33,800 | 2,510 |
| Literary Fiction | 1,750,000+ | $290 | $580 | $1,000 | $1,450 | $2,030 | 30,000 | 2,410 |
| Christian Nonfiction | 1,110,000+ | $280 | $560 | $980 | $1,400 | $1,960 | 20,000 | 1,680 |
| General Nonfiction | 1,530,000+ | $272 | $544 | $936 | $1,360 | $1,904 | 18,300 | 1,810 |
| American Historical Romance | 1,270,000+ | $240 | $480 | $850 | $1,200 | $1,680 | 24,200 | 1,670 |
| True Crime | 930,000+ | $240 | $480 | $820 | $1,200 | $1,680 | 14,700 | 1,820 |
| Paranormal Romance | 890,000+ | $231 | $462 | $803 | $1,155 | $1,617 | 23,600 | 1,860 |
| Romantic Suspense | 1,650,000+ | $216 | $432 | $748 | $1,080 | $1,512 | 34,000 | 2,140 |
| Supernatural Suspense | 1,380,000+ | $216 | $432 | $738 | $1,080 | $1,512 | 27,400 | 1,210 |
| Christian Fiction | 850,000+ | $215 | $430 | $755 | $1,075 | $1,505 | 21,900 | 1,540 |
| Religion and Spirituality | 1,220,000+ | $175 | $350 | $615 | $875 | $1,225 | 13,800 | 1,500 |
| Humor | 910,000+ | $166 | $332 | $568 | $830 | $1,162 | 18,700 | 1,080 |
| Business | 530,000+ | $165 | $330 | $565 | $825 | $1,155 | 10,300 | 1,160 |
| Horror | 1,030,000+ | $160 | $320 | $550 | $800 | $1,120 | 16,700 | 1,210 |
| Science | 410,000+ | $150 | $300 | $520 | $750 | $1,050 | 8,300 | 1,600 |
| New Adult Romance | 1,190,000+ | $136 | $272 | $468 | $680 | $952 | 19,800 | 1,160 |
| Chick Lit | 780,000+ | $135 | $270 | $465 | $675 | $945 | 16,800 | 1,250 |
| Teen and Young Adult | 1,570,000+ | $115 | $230 | $395 | $575 | $805 | 18,600 | 900 |
| Dark Romance & Erotica | 450,000+ | $110 | $220 | $380 | $550 | $770 | 11,300 | 800 |
| Parenting | 420,000+ | $110 | $220 | $370 | $550 | $770 | 7,200 | 940 |
| Time Travel Romance | 370,000+ | $95 | $190 | $325 | $475 | $665 | 9,900 | 1,010 |
| LGBT | 230,000+ | $90 | $180 | $310 | $450 | $630 | 5,100 | 750 |
| Children's | 610,000+ | $80 | $160 | $270 | $400 | $560 | 7,900 | 470 |
| Middle Grade | 550,000+ | $80 | $160 | $270 | $400 | $560 | 6,600 | 520 |
| African American Interest | 330,000+ | $75 | $150 | $255 | $375 | $525 | 5,400 | 500 |
| Politics and Current Events | 220,000+ | $55 | $110 | $195 | $275 | $385 | 2,400 | 440 |
Subscriber counts and prices are updated every few weeks, and reflect totals across all supported retailers. Featured Deals may be booked up to 30 days in advance at the prices currently displayed.
Sales estimates are calculated using actual recent conversion rate data reported by retailers, and are continually adjusted based on changing list size and performance. Free book downloads are based on click data and conversion rate estimates from customer and retailer feedback.
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