Promote on BookBub
Pricing and Statistics
The chart below outlines the cost of a BookBub promotion based on the category and discount price of the featured book. Estimates for the number of sales and downloads that can be expected are also listed. The averages and ranges are based on historical data, but are only meant as a reference and are not guaranteed.
Select Promotion Regions:
| Listing Cost By Book Price | Free Book Stats | Discounted Book Stats | |||||||
| Category | Subscribers | Free | <$1 | $1-$2 | $2+ | Avg Dwnlds | Range | Avg Sold | Range |
| Mysteries | 2,430,000+ | $385 | $770 | $1,155 | $1,925 | 35,100 | 5,100 to 52,200 | 3,610 | 300 to 8,950 |
| Thrillers | 1,890,000+ | $330 | $660 | $990 | $1,650 | 25,000 | 3,700 to 37,100 | 3,230 | 270 to 7,930 |
| Contemporary Romance | 1,420,000+ | $330 | $660 | $990 | $1,650 | 34,100 | 4,900 to 50,700 | 2,520 | 200 to 6,260 |
| Historical Fiction | 1,470,000+ | $315 | $630 | $945 | $1,575 | 24,200 | 3,600 to 35,900 | 2,460 | 200 to 6,090 |
| Biographies and Memoirs | 1,460,000+ | $315 | $630 | $945 | $1,575 | 18,900 | 2,800 to 28,000 | 2,830 | 220 to 6,990 |
| Historical Romance | 1,110,000+ | $285 | $570 | $855 | $1,425 | 22,500 | 3,200 to 33,400 | 1,910 | 150 to 4,750 |
| Erotic Romance | 710,000+ | $285 | $570 | $855 | $1,425 | 21,700 | 3,300 to 32,200 | 2,580 | 210 to 6,400 |
| Cooking | 1,110,000+ | $270 | $540 | $810 | $1,350 | 29,500 | 4,700 to 62,700 | 2,610 | 220 to 6,420 |
| Women's Fiction | 1,190,000+ | $260 | $520 | $780 | $1,300 | 23,600 | 3,500 to 35,000 | 2,070 | 160 to 5,100 |
| Advice and How-To | 910,000+ | $260 | $520 | $780 | $1,300 | 18,200 | 2,800 to 27,000 | 2,350 | 200 to 5,730 |
| Religious and Inspirational | 880,000+ | $235 | $470 | $705 | $1,175 | 16,200 | 2,400 to 24,000 | 1,930 | 150 to 4,790 |
| History | 1,050,000+ | $230 | $460 | $690 | $1,150 | 18,600 | 2,700 to 27,600 | 2,080 | 170 to 5,150 |
| General Nonfiction | 1,040,000+ | $230 | $460 | $690 | $1,150 | 18,600 | 2,700 to 27,600 | 2,080 | 170 to 5,150 |
| Action and Adventure | 1,430,000+ | $225 | $450 | $675 | $1,125 | 21,500 | 3,200 to 31,900 | 2,020 | 170 to 4,990 |
| Christian Fiction | 730,000+ | $205 | $410 | $615 | $1,025 | 16,700 | 2,300 to 24,800 | 1,470 | 130 to 3,660 |
| Literary Fiction | 1,080,000+ | $200 | $400 | $600 | $1,000 | 15,300 | 2,200 to 22,600 | 1,420 | 120 to 3,520 |
| Science Fiction | 1,050,000+ | $200 | $400 | $600 | $1,000 | 18,800 | 2,700 to 27,900 | 1,540 | 120 to 3,800 |
| Fantasy | 1,110,000+ | $190 | $380 | $570 | $950 | 21,100 | 3,100 to 31,300 | 1,570 | 130 to 3,870 |
| Paranormal Romance | 600,000+ | $170 | $340 | $510 | $850 | 17,000 | 2,500 to 25,100 | 1,410 | 110 to 3,490 |
| Romantic Suspense | 940,000+ | $155 | $310 | $465 | $775 | 21,100 | 3,100 to 31,200 | 1,310 | 110 to 3,250 |
| Supernatural Suspense | 760,000+ | $120 | $240 | $360 | $600 | 16,400 | 2,500 to 24,400 | 1,100 | 80 to 2,710 |
| Horror | 670,000+ | $120 | $240 | $360 | $600 | 13,400 | 2,000 to 19,800 | 950 | 80 to 2,350 |
| Teen and Young Adult | 690,000+ | $105 | $210 | $315 | $525 | 13,500 | 1,900 to 20,000 | 890 | 80 to 2,190 |
| New Adult and College Romance | 610,000+ | $95 | $190 | $285 | $475 | 15,600 | 2,400 to 23,100 | 850 | 70 to 2,100 |
| True Crime | 240,000+ | $90 | $180 | $270 | $450 | 5,600 | 800 to 8,200 | 1,160 | 100 to 2,840 |
| LGBT | 126,000+ | $85 | $170 | $255 | $425 | 4,000 | 700 to 5,800 | 830 | 70 to 2,040 |
| Children's | 430,000+ | $75 | $150 | $225 | $375 | 8,400 | 1,200 to 12,600 | 420 | 40 to 1,020 |
| Middle Grade | 410,000+ | $70 | $150 | $225 | $375 | 6,900 | 1,300 to 13,000 | 380 | 40 to 950 |
| Chick Lit | 310,000+ | $70 | $140 | $210 | $350 | 7,800 | 1,300 to 11,500 | 510 | 50 to 1,250 |
| African-American Interest | 217,000+ | $60 | $120 | $180 | $300 | 5,400 | 800 to 8,100 | 390 | 40 to 950 |
| Parenting | 150,000+ | $30 | $60 | $90 | $150 | 2,100 | 400 to 2,900 | 190 | 50 to 640 |
Note: The combined listing fees displayed above are for deals running at equivalent price bands across regions (e.g. $0.99 and £0.99). For promotions where the price bands differ by region, calculate your listing fee by adding together each edition's fees.
Subscriber counts and prices are updated every few weeks, and reflect totals across all supported retailers. Listings may be booked up to 30 days in advance at the prices currently displayed.
Sales estimates are calculated using actual recent conversion rate data reported by retailers, and are continually adjusted based on changing list size and performance. Free book downloads are based on click data and conversion rate estimates from customer and retailer feedback.
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