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Featured Deals Pricing and Statistics

The chart below outlines the current cost of a BookBub Featured Deal, which varies based on the book's category, discount price, and regional availability. Featured Deals may be scheduled for all regions (US, UK, Canada, and Australia), US-only, or international-only.

BookBub does not own point-of-sale data, so the average downloads and sales ranges provided are estimates based on recent click data and conversion rate data reported by some retail partners. They represent estimated downloads and sales resulting directly from clicks on Featured Deal emails, though most of our partners see additional sales and downloads during their promotions. Results are not guaranteed.

Every Featured Deal that is available on all supported retailers will be sent to all the subscribers listed for its category, but some deals may get additional exposure. Featured Deals may be booked up to 30 days in advance.

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See Pricing In:
BookBub Fee by Book Price Free Book Stats Discounted Book Stats
Category Min. Subscribers Emailed Free $0.99 $1-$2 $2-$3 $3+ Est. Avg. Downloads Est. Sales Range
Action and Adventure 1,260,000+ $385 $560 $1,008 $1,400 $1,960 20,800 100 - 3,600
Advice and How-To 710,000+ $385 $560 $1,008 $1,400 $1,960 9,700 200 - 3,000
American Historical Romance 680,000+ $340 $494 $889 $1,235 $1,729 14,900 100 - 1,950
Biographies and Memoirs 1,530,000+ $509 $740 $1,332 $1,850 $2,590 15,300 300 - 4,500
Black Stories & Experiences 290,000+ $92 $134 $241 $335 $469 3,450 50 - 800
Business 380,000+ $186 $270 $486 $675 $945 5,000 100 - 1,450
Children's 340,000+ $74 $107 $193 $268 $375 3,500 50 - 600
Christian Fiction 490,000+ $293 $426 $767 $1,065 $1,491 16,400 300 - 2,550
Christian Nonfiction 530,000+ $371 $540 $972 $1,350 $1,890 9,250 50 - 3,300
Classics 1,510,000+ $411 $598 $1,076 $1,495 $2,093 20,350 300 - 5,850
Contemporary Romance 1,280,000+ $560 $814 $1,465 $2,035 $2,849 28,600 250 - 4,750
Cooking 800,000+ $479 $696 $1,253 $1,740 $2,436 14,100 250 - 2,900
Cozy Mysteries 1,400,000+ $571 $830 $1,494 $2,075 $2,905 31,900 350 - 4,350
Crime Fiction 2,130,000+ $602 $876 $1,577 $2,190 $3,066 30,550 200 - 3,900
Dark Romance & Erotica 440,000+ $139 $202 $364 $505 $707 9,500 100 - 1,300
Erotic Romance 670,000+ $433 $630 $1,134 $1,575 $2,205 17,300 50 - 2,450
Fantasy 1,050,000+ $355 $516 $929 $1,290 $1,806 17,600 100 - 4,000
General Nonfiction 1,150,000+ $323 $470 $846 $1,175 $1,645 9,950 150 - 2,450
Historical Fiction 1,560,000+ $606 $882 $1,588 $2,205 $3,087 20,150 300 - 4,450
Historical Mysteries 1,470,000+ $571 $830 $1,494 $2,075 $2,905 14,100 350 - 2,750
Historical Romance 930,000+ $402 $584 $1,051 $1,460 $2,044 16,450 50 - 3,650
History 1,040,000+ $371 $540 $972 $1,350 $1,890 11,200 50 - 3,450
Horror 590,000+ $186 $270 $486 $675 $945 9,050 50 - 1,450
Humor 660,000+ $201 $292 $526 $730 $1,022 11,200 100 - 1,700
LGBTQ+ 240,000+ $107 $156 $281 $390 $546 3,100 50 - 1,000
Literary Fiction 1,510,000+ $411 $598 $1,076 $1,495 $2,093 20,350 300 - 5,850
Middle Grade 330,000+ $74 $107 $193 $268 $375 2,850 50 - 1,250
New Adult Romance 740,000+ $169 $246 $443 $615 $861 13,600 50 - 2,400
Paranormal Romance 600,000+ $293 $426 $767 $1,065 $1,491 13,000 150 - 2,250
Parenting 280,000+ $124 $180 $324 $450 $630 2,550 50 - 600
Politics and Current Events 310,000+ $103 $150 $270 $375 $525 4,300 100 - 2,000
Psychological Thrillers 1,400,000+ $441 $642 $1,156 $1,605 $2,247 23,650 250 - 3,600
Religion and Spirituality 630,000+ $218 $317 $571 $793 $1,110 6,650 150 - 1,300
Rom-Com 580,000+ $193 $280 $504 $700 $980 11,750 100 - 2,100
Romantic Suspense 980,000+ $374 $544 $979 $1,360 $1,904 22,550 350 - 3,600
Science 410,000+ $220 $320 $576 $800 $1,120 8,050 100 - 2,150
Science Fiction 990,000+ $408 $594 $1,069 $1,485 $2,079 17,600 100 - 2,600
Supernatural Suspense 790,000+ $248 $360 $648 $900 $1,260 15,100 150 - 3,050
Teen and Young Adult 860,000+ $139 $202 $364 $505 $707 8,050 50 - 1,900
Thrillers 1,680,000+ $476 $692 $1,246 $1,730 $2,422 23,750 200 - 6,050
Time Travel Romance 380,000+ $136 $198 $356 $495 $693 6,750 150 - 2,050
True Crime 560,000+ $278 $404 $727 $1,010 $1,414 8,300 200 - 3,700
Women's Fiction 1,180,000+ $557 $810 $1,458 $2,025 $2,835 28,750 200 - 6,500
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